In order to confront childhood obesity, labour planned to ban ads from prime TV shows such as X factor and Hollyoaks before 9 pm watershed. Jonathan Ashworth, the shadow health secretary said, the party wanted to make children “the healthiest in the world” with a package of reforms that would also include a £250m-a-year fund to invest in school nurses and counselling services in various primary and secondary schools. Advertising of healthy products that are rich in fats, salt and sugar are already banned on the children’s television.
Ashworth further added, “We are going to apply the rules currently applied to children’s TV and apply that to TV more generally, so when you sit down with your children, as I do, watching X Factor or Britain’s Got Talent, you would no more see adverts for junk food.” The ban announced does not cover much of the TV programmes that are seen popularly famous among youngsters but do not point out at specifically towards children. This move would reduce children’s watching junk food ads by 82%. It also aims at reducing the number of overweight children to half within 10 years in an effort to control £6 billion annual cost to the NHS of obesity.
According to Ashworth, the party would also go for the option of changing the food labelling to make it clearer about the fat content. As such there were no plans to propose cigarette packet-style warnings. The UK in Western Europe has one of the worst obesity rates. Tooth decay is another reason why most of the children aged between five to nine in the UK get hospitalized and around 13% of boys and 10% of girls having age between 11-15 suffer from mental health problems. Labours will try to ban all the programmes before the 9 pm watershed.